Factory floor to final mile.
We provide a plug-and-play global infrastructure for premium labels. From factory floor negotiation to final mile delivery, we manage the complexity of the surf business so our partners can focus on the product.
Who we are
A surf hard-goods group that owns, licenses, makes and distributes surfboards for some of the best-known names in surfing.
IP ownership
Brands we own
The brainchild of three-time World Champion Mick Fanning, launched in 2016 to bring the safety and fun of foam together with the performance of an elite surfboard. Two-time Good Design Award winner.
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Founded in Sydney by Greg Clough in 1978. Nearly five decades of performance surfboards, with four surfing world championships won on Aloha boards.
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Our partners
Global supply of Rip Curl branded surfboards, developed and produced by our team.
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The design legacy of Geoff McCoy, made under royalty and built for today's surfers.
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- Laura Enever — LE by Laura Enever
- Luke Short — LSD
- McCoy
- James Wood
Ambassadors
- 3 × World Surfing Champion — Mick Fanning
- 2025 Female Surfer of the Year — Laura Enever
- Professional big wave surfer — Mark Mathews
- Internationally renowned shaper — Luke Short
- 2 × Junior World Champion and shaper — James Wood
Offerings
One partner from the factory to the customer's door.
Production & sourcing
Factory negotiation, multi-factory production for hardboards and softboards, sampling and quality control.
OEM & private label
Boards built for other brands and retailers, using our factories, constructions and logistics.
Licensing
We own, license and grow surf brands and IP, with royalty partnerships across surfers and shapers.
Wholesale
Pre-season indent and at-once stock for surf shops, chains and international distributors.
Direct to consumer
Brand ecommerce in Australia, the USA, Japan and Europe, with local fulfilment.
Global distribution
Distribution from Shenzhen to 52 countries, with customs, freight and final mile delivery handled.
Our reach
Our boards reach 52+ countries through 45 international distributors
Australia
- Head office, NSW North Coast
- Wholesale indent & at-once
- Brand ecommerce
USA
- West & East Coast wholesale
- Brand ecommerce
- Local delivery
Europe
- Wholesale & distributors
- Brand ecommerce
- Local delivery
Japan
- Wholesale & B2B portal
- Brand ecommerce
- Local delivery
Global distribution from Shenzhen
Retailer login
Stockists order at-once stock through the B2B store for their region. Log in below, or contact your territory manager to open an account.
New stockist? Apply for an account and we'll set you up on the right store.
Contact
Brand partnerships, OEM, licensing, wholesale accounts or support. Send a message and the right person will reply.